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Kylie Jenner invites Kardashians to talk beauty standards. That’s big.

The Kardashians have served as the standard for beauty and body image for most of the past decade. Are they finally going to have a real discussion about the unrealistic ideals they’ve perpetuated?

Kylie Jenner’s comments in the first trailer for season 3 of “The Kardashians” promises some discourse from the famous family: “All of us need to have a bigger conversation about the beauty standards we’re setting,” she says. “I don’t want my daughter to do the things I did.”

“I wish I never touched anything to begin with,” she adds, seemingly acknowledging past cosmetic procedures.

Jenner expressing regret for her role in dictating unrealistic beauty standards is a step in the right direction, body image experts say. But will it be too little too late coming from a famous family that has left countless viewers at home feeling like the finish line for beauty is constantly getting pushed back?

The Kardashians’ complicated place in setting body standards

Body image standards existed before the Kardashians, and they’ll exist after. Like it or not, experts say the images they present to the world have a strong impact on how others feel they should look. 

From a biological perspective, notes University of Houston sociology professor Samantha Kwan, traits such as large breasts, clear skin and slim waist will always be considered ideals because they go hand-in-hand with beliefs about fertility and health. But what’s considered “beautiful” changes all the time in part because it’s a “social construction.”

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